Dec 2, 2020
Tiina Bruno is a Swedish mother of three, Change maker, economist, management consultant, author and international lecturer with over 20 years of work experience and founder of the Parentsmart Employers concept.
She is often referred to as a “norm breaker” for her way of daring to explore what companies and organizations actually mean with promises around inclusion, sustainable work life and work-life balance. Her pioneer initiatives challenge and develop traditional patterns in working life, promoting more concrete action to increase inclusion and social sustainability for all.
After research and launch of the Parentsmart Employers hand book in 2010 her perspective on the topic of working parents has received a lot of attention both in Sweden and abroad, mainly for using parenthood as a universal inclusion example relevant in all countries, with impact and benefits for all, not only parents.
Tiina has been invited to international conferences and arranges study visits to Swedish companies in cooperation with UN agencies and Embassies, as an expert in the area and with a strong belief in international exchange of experience.
The Parentsmart train-the-trainer model for global companies
promotes the spread of best practice for all countries to develop
faster and learn from each other. It shows employers potential
impact to reach several Agenda 2030 goals.
How to contact Tiina:
What we talked about:
3:32 2 questions that started it all
5:40 Tiina's Parentsmart Employers hand book
8:03 3 levels of Parentsmart Employers
10:57 Does the Parentsmart Employers concept also work outside of Sweden?
12:30 Why Tiina is called a "norm shifter" ?
15:32 ROI = Return on Inclusion
19:50 Attitude towards working parents
22:15 Latest UN projects
28:16 Interview with Daddy Joe
30:46 Microsoft Sweden Parentsmart Pilot Project
34:43 Working grandparents
36:52 Train-the-trainer model
How to connect with Karin Tischler, producer and podcast host of "Job Sharing and Beyond", and founder of Emily's Path Consulting (EPC):
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